Privacy Policy

Effective Date: August 22, 2025
Last Updated: August 22, 2025

1. Introduction

This Privacy Policy describes how The Workflow Studio LLC (“we,” “our,” or “us”) collects, uses, processes, and protects information when you use our analytics application (the “App”) that integrates with Meta’s advertising platforms including Facebook and Instagram.

This policy applies to our collection and use of data through our App, which is designed to provide advertising analytics and performance metrics for business purposes.

2. Information We Collect

2.1 Meta Advertising Data

We collect the following advertising metrics and data from Meta’s platforms through their official APIs:

• Ad Performance Metrics: Ad ID, Ad Name, Ad Set Name, Campaign Name, Impressions, Reach, Frequency, Clicks, Unique Clicks, Spend, Cost Per Click (CPC), Click-Through Rate (CTR)
• Engagement Metrics: Link Clicks, Landing Page Views, Post Engagement, Page Engagement, Posts Created, Reactions, Content Saves, Add to Cart, Initiate Checkout
• Analytics Data: App/Site Visits, Video Views, Conversions
• Reporting Data: Date Created, Meta Report Date Start, Meta Report Date Stop, Stakeholder Report Date

2.2 Technical Information

We automatically collect certain technical information when you use our App:

• Device Information: Browser type, operating system, device identifiers
• Usage Information: Log files, access times, pages viewed, time spent
• Network Information: IP address, internet service provider
• Cookies and Tracking Technologies: Session cookies, analytics cookies, and similar technologies

2.3 Account Information

When you create an account or authenticate with our App:

• Authentication Data: Meta account credentials (handled securely through OAuth)
• Profile Information: Business name, email address, user permissions
• Access Tokens: Encrypted tokens for API access (stored securely)

3. How We Use Your Information

3.1 Primary Business Purposes

We use the collected information for the following purposes:

• Analytics and Reporting: Generate performance reports and dashboards for advertising campaigns
• Data Visualization: Create charts, graphs, and analytical insights from Meta advertising data
• Business Intelligence: Provide strategic insights and recommendations based on advertising performance
• Account Management: Manage user access and authentication to our services

3.2 Technical Operations

• App Functionality: Ensure proper operation and performance of our analytics platform
• Security: Monitor for unauthorized access and protect against security threats
• Troubleshooting: Diagnose and resolve technical issues
• Service Improvement: Analyze usage patterns to enhance our services

4. Information Sharing and Disclosure

4.1 Third-Party Services

We share information with the following categories of third parties:

• Meta Platforms: We receive data from and may send data to Meta’s advertising APIs as necessary for analytics functionality
• Cloud Service Providers: We use secure cloud hosting services to store and process data
• Analytics Providers: We may use third-party analytics tools to improve our App performance

4.2 Legal Requirements

We may disclose information when required by law, legal process, or to:

• Comply with court orders, subpoenas, or government investigations
• Protect our rights, property, or safety, or that of others
• Prevent fraud or other illegal activities
• Enforce our Terms of Service

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction, subject to equivalent privacy protections.

5. Data Sharing with Meta

5.1 Meta Integration

Our App integrates with Meta’s advertising platforms and APIs. This integration involves:

• API Access: We access Meta’s advertising data through official APIs using secure authentication
• Data Synchronization: We may send aggregated, anonymized usage data back to Meta for platform improvement
• Cookies and Pixels: Our App may use Meta’s cookies, SDKs, and tracking pixels for analytics purposes

5.2 User Consent for Advertising Data

By using our App, you provide explicit consent for us to:

• Access your Meta advertising account data for analytics purposes
• Process and analyze your advertising metrics and performance data
• Generate reports and insights based on your advertising data
• Store this data securely for ongoing analytics and reporting

6. User Rights and Choices

6.1 Access and Control

You have the following rights regarding your data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Portability: Request transfer of your data in a structured, machine-readable format
• Objection: Object to certain processing activities

6.2 Advertising Opt-Out

You can opt out of personalized advertising by:

• Meta Settings: Adjusting your ad preferences in your Facebook/Instagram account settings
• Browser Settings: Disabling cookies in your browser settings
• Industry Opt-Out: Using industry opt-out tools like the Digital Advertising Alliance’s WebChoices
• Contact Us: Emailing us at support@thewfstudio.com to request opt-out

6.3 Account Controls

• Authentication: You can revoke our App’s access through your Meta account settings
• Data Access: You can request limited access or full disconnection of data sharing

7. Data Security

7.1 Security Measures

We implement comprehensive security measures including:

• Encryption: All data is encrypted in transit using TLS 1.3 and at rest using AES-256
• Access Controls: Role-based access controls and multi-factor authentication
• Regular Audits: Periodic security assessments and vulnerability testing
• Secure Infrastructure: SOC 2 compliant cloud hosting with 24/7 monitoring

7.2 Data Breach Response

In the event of a data breach, we will:

• Notify affected users within 72 hours when required by law
• Implement immediate containment measures
• Conduct thorough investigation and remediation
• Cooperate with law enforcement and regulatory authorities

8. Data Retention

8.1 Retention Periods

We retain data for the following periods:

• Advertising Metrics: Retained for up to 3 years for historical analysis and reporting
• Account Information: Retained while your account is active and for 1 year after closure
• Technical Logs: Retained for up to 12 months for security and troubleshooting purposes
• Legal Holds: Data may be retained longer when required by legal obligations

8.2 Data Deletion

Upon request or account closure, we will:

• Delete personal data within 30 days unless legally required to retain
• Provide confirmation of deletion upon request
• Ensure deletion from all systems, including backups (within 90 days)

9. International Data Transfers

9.1 Cross-Border Processing

Your data may be processed in countries other than your residence, including the United States. We ensure appropriate safeguards through:

• Standard Contractual Clauses: EU-approved data transfer mechanisms
• Adequacy Decisions: Transfers to countries with adequate protection levels
• Binding Corporate Rules: Internal policies ensuring consistent protection

10. Children’s Privacy

Our App is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will delete the information immediately.

11. California Privacy Rights

11.1 CCPA Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Categories and specific pieces of personal information collected
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt out of the sale of personal information
• Right to Non-Discrimination: Equal service regardless of privacy choices

11.2 Exercising Rights

To exercise these rights, contact us at support@thewfstudio.com with “California Privacy Request” in the subject line.

12. European Privacy Rights

12.1 GDPR Rights

European residents have rights under the General Data Protection Regulation (GDPR):

• Lawful Basis: We process data based on legitimate business interests and consent
• Data Protection Officer: Contact our DPO at support@thewfstudio.com
• Supervisory Authority: You may lodge complaints with your local data protection authority

13. Contact Information

13.1 Privacy Inquiries

For privacy-related questions, requests, or concerns:

Email: support@thewfstudio.com
Address: 487 Highlander Dr NE, Rockford, MI 49341
Phone: 616-432-0725
Response Time: We respond to privacy requests within 30 days

13.2 Data Subject Requests

To exercise your privacy rights, please email support@thewfstudio.com with:

• Clear description of your request
• Verification of your identity
• Specific information about the data involved

14. Changes to This Policy

14.1 Policy Updates

We may update this Privacy Policy periodically. When we make material changes:

• Notice: We will notify users via email or prominent App notice
• Effective Date: Changes take effect 30 days after notification
• Continued Use: Continued use of the App constitutes acceptance of changes

14.2 Version History

Previous versions of this policy are available upon request for transparency and compliance purposes.

15. Legal Framework

This Privacy Policy is designed to comply with:

• Meta Platform Policies: Facebook and Instagram developer terms
• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• California Online Privacy Protection Act (CalOPPA)
• Children’s Online Privacy Protection Act (COPPA)
• Other applicable privacy laws and regulations

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Last Updated: August 22, 2025
Questions? Contact us at support@thewfstudio.com

This Privacy Policy is effective as of the date listed above and governs our collection, use, and disclosure of your information when you use our analytics application.